Industry Leader Brings a Focus on Quality Care, Team Member Growth
WILLOW GROVE, Pa. — IntegraCare, a recognized leader in senior living with a reputation for treating residents and families with dignity while creating opportunities for team members to grow, has assumed management of The Residence at Willow Grove in Montgomery County.
The transition brings IntegraCare’s experience in Personal Care and Memory Care, along with its commitment to quality care, strong leadership and team member development. The organization plans to further enhance the experience for residents, families and employees while providing the resources and support needed for continued success, said IntegraCare CEO Larry Rouvelas.
“At IntegraCare, we believe being a leader in senior living means treating every resident and family member with compassion and respect while investing in our team members who make that care possible,” Rouvelas said. “We look forward to building on the strengths of The Residence at Willow Grove, supporting its team and creating an environment where residents can feel safe, valued and at home.”
Formerly known as Commonwealth Senior Living at Willow Grove, the community offers Personal Care and Memory Care services in a setting designed to support residents’ needs while providing families with peace of mind.
“We’re making a lot of improvements to ensure the high quality of care IntegraCare is known for,” said Parween Nooruddin, IntegraCare’s Community Integration Director. “The team will receive the support and resources they need for growth.”
One of the first priorities is ensuring residents and their families experience dependable care and open communication. IntegraCare also will strengthen home office involvement and oversight, giving team members additional guidance and support as they serve residents.
“Basically, just peace of mind for the families,” Nooruddin said.
Karrie Guiles is Executive Operations Officer at The Residence at Willow Grove, bringing approximately 20 years of senior living experience to the role. She previously held leadership positions at senior living communities in Lancaster and Carlisle, Pennsylvania.
Nooruddin praised Guiles’ leadership style, particularly her emphasis on resident safety, appropriate care and communication with families.
“Karrie is a wonderful addition to our community,” Nooruddin said. “She’s a team player. She’s really good with the residents’ families. She communicates. She faces challenges head on. Her priority is making sure the residents are safe and have proper care and dignity. She’s a very strong leader.”
The transition also builds on the experience of existing team members, some of whom have worked in senior living for 15 to 20 years. IntegraCare intends to support that experience with additional training, resources and opportunities for career advancement.
Through IntegraCare’s innovative Motivational Advancement Program (MAP), eligible team members will have access to a structured pathway for professional development and increased earning potential.
The program provides training and advancement opportunities designed to help team members strengthen their skills and pursue career goals within the organization. IntegraCare’s MAP annually produces graduating classes.
The community began using IntegraCare’s award-winning callbell system in October. New Wi-Fi infrastructure is another part of the transition.
Another planned addition is IntegraCare’s LifeBridges program, which provides personalized, around-the-clock care for residents who need a higher level of assistance. LifeBridges is designed to address daily living needs, personal support and emotional well-being in a safe, supportive environment.
“We’re going to bring a high-level-quality care to our residents,” Nooruddin said.
The senior living community’s physical setting also offers appealing features for residents and visitors, including a pond, walking paths and landscaped outdoor spaces. The community is located near area hospitals and rehabilitation facilities.
“It’s a beautiful property with a pond outside, scenic views and walking paths,” Nooruddin said. “We have a really wonderful backyard that you can walk through.”
To mark the beginning of the transition, IntegraCare representatives visited Willow Grove to meet team members, share a meal and celebrate the start of a new chapter. The gathering included prizes and provided an opportunity for the organization’s leadership to connect with the people who support residents each day.
IntegraCare also met with residents’ families to discuss the transition, answer questions and share information about the services, resources and support planned for the community.
“This transition is about building relationships, supporting our team members and making sure residents and their families know they can count on us,” Rouvelas said. “We want families to have peace of mind, residents to feel at home, and our team members to have the tools, training and leadership support they need to deliver the quality of care and service that define IntegraCare.”
For more information, contact Parween Nooruddin, IntegraCare Community Integration Director, at [email protected] or call 724.940.5544.
